Graphic Design Grad Adam vanLuttikhuizen brings TFS training to Baseball’s Biggest Stage with Toronto Blue Jays

As the Toronto Blue Jays charge through their historic World Series run, millions of fans across Canada are rallying behind a bold visual identity that captures the team’s championship ambition.

Behind that “Want It All” campaign is Adam vanLuttikhuizen, a Toronto Film School and Yorkville University alumnus whose journey from student to Senior Graphic Designer for the Jays embodies the power of creative education meeting real-world opportunity.

For vanLuttikhuizen, a Class of 2019 graduate of TFS’s Graphic Design & Interactive Media program and 2023 Bachelor of Creative Arts alumnus from Yorkville University, this postseason represents a career-defining moment.

“One of the big highlights this season was developing the logo and overall look and feel for the ‘Want It All’ postseason campaign,” he explained. “Seeing that roll out everywhere has been surreal.”

The campaign’s ubiquity – splashed across Rogers Centre, broadcast graphics, merchandise, and social media – reflects the weight of responsibility on vanLuttikhuizen’s shoulders. And that, he said, was a pressure he was trained to handle during his time at TFS.

“TFS definitely gave me a solid foundation,” he said. “It taught me how to push ideas further, work under pressure, and collaborate – all things I rely on every day in sports design, where deadlines are tight and the stakes are high.”

VanLuttikhuizen’s path to the Blue Jays wasn’t direct. After graduating from TFS, he spent several years working in hockey, working for HockeyShot, before joining the organization in 2022.

This past summer, he was promoted to Senior Graphic Designer – a role he emphasizes as a very collaborative one.

“I’m lucky to work with such a talented team,” he said, “and I’m really grateful to be able to contribute alongside them. None of this happens without everyone pushing together.”

That team-first mentality in the Blue Jays’ graphic design department mirrors the team’s clubhouse chemistry – one that’s paying dividends as the Jays pursue their first World Series title since 1993.

For vanLuttikhuizen, the magnitude of the moment isn’t lost.

“Being part of this moment with the Jays has been incredible,” he said. “To have our work seen all across the country and tied to such a huge moment in Canadian baseball is hard to put into words and something I’ll never forget.”