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WHAT YOU WILL LEARN

Course descriptions and program timetable

IDM111 | A HISTORY OF DESIGN

History of Design is the history of visual communication and its’ impact on cultural development. Through lectures, hands-on exercises and research you will learn to identify the social, technological, and political changes that have shaped communication arts.

IDM112 | ELEMENTS OF DESIGN

Elements of Design is an exploration of the relationship between visual form and content. You will be exposed to the building blocks of design, and tasked with utilizing these concepts as you develop analog designs.

IDM114 | DIGITAL DRAWING 1

Digital Drawing I introduces you to Adobe’s vector imaging software. Through demonstrations, in-classes exercises and assignments you will become familiar with the unique capabilities of the software as it relates the creation and manipulation of vector graphics for both print and new media destinations.

IDM115 | DIGITAL IMAGING 1

Digital Imaging I introduces you to Adobe’s raster imaging software. Through demonstrations, in-class exercises and assignments you will become familiar with the unique capabilities of the software as it relates to the creation, editing and manipulation of imagery for both print and new media destinations.

IDM116 | PAGE LAYOUT 1

Page Layout introduces you to the design of the printed page. Utilizing design fundamentals you will be creating projects from design concept to completion. With an examination of printing materials, you will experience the printing process, technology and materials used by designers. Through demonstrations, in-classes exercises and assignments you will also become familiar with the unique capabilities of Adobe InDesign, as it relates to the design and production of single- and multi-page layouts.

IDM117 | MULTIMEDIA 1

Multimedia I explores different techniques for finding and developing ideas, and applying them in true-to-life project and professional situations. Tasked with real-world multimedia design challenges, you will bring together the lessons from your other classes to design creative solutions. Through supportive and constructive feedback you can focus, polish and deepen your design work within a lab/studio environment.

IDM201 | TYPOGRAPHY 1

Typography I is an introduction to communication through visual language. You will explore the fundamentals of typographic design and letterform in conceptual and analog practical projects.

IDM301 | TYPOGRAPHY 2

Typography II is an advanced exploration of typographic design. You will develop a deeper understanding of the design choices for comprehension and content as you explore the usage and creation of digital letterforms.

IDM113 | WEBSITE DESIGN 1

Website Design introduces you to web communications. This exploration begins with critical analysis of user navigation and user experience, focusing on the organization and visual display of communication and digital layout. You will learn to program HTML and CSS in order to bring your designs to life on the internet.

IDM202 | EDITORIAL DESIGN

Editorial Design offers you an in-depth study of the theory and practical structures fundamental to publication design. Through demonstrations, case studies and exercises you are introduced to best practices and the creativity of editorial, news and publication design.

IDM203 | DIGITAL DRAWING 2

Digital Drawing II introduces you to the diverse arena of packaging; exploring the technical aspects of construction as well as creative problem-solving. Through demonstrations, in-classes exercises and assignments you will learn to create increasingly complex vector graphics for use in both print and new media within Adobe Illustrator.

IDM204 | DIGITAL IMAGING 2

Digital Imaging II explores Adobe’s raster imaging software further. Through demonstrations, in-class exercises and assignments you will learn intermediate techniques for the creation and manipulation of raster images for use in both print and new media.

IDM206 | MULTIMEDIA 2

Multimedia II builds on the techniques from Multimedia I, challenging you to strengthen your creative ideation and problem solving through more complex projects. Tasked with real-world design challenges, you will bring together the lessons from your other classes to design creative solutions. Through supportive and constructive feedback you can focus, polish and deepen your design work within a lab/studio environment.

IDM205 | WEBSITE DESIGN 2

Website Design II broadens your knowledge of website design by introducing design software as a development tool. Based on your knowledge of HTML and CSS, you will be able to execute more complex designs using industry-standard software. Your technology is deepened through the exploration of client-side web development and JavaScript event-driven development.

IDM302 | ART DIRECTION

Art Direction explores the definition of, and the role played by the AD; through the wide range of disciplines and environments in which they operate. You will explore communication problem-solving as it relates to the creative process; while studying visual structure and how they are used by designers in order to facilitate communication.

IDM303 | INTERACTIVE DESIGN 1

Interactive Design I takes you through the study of shaping digital processes for people’s use. By beginning with a study of the how humans interact with each other and their environment, you will explore the practice of designing interactive experiences, environments and products.

IDM304 | IDENTITY DESIGN

Identity Design introduces you to the field of branding; from developing a foundation to the execution of a visual identity program. Through lecture and assignments you will understand the role of brand identity, and experience the creation of that visual voice.

IDM305 | INTRODUCTION TO PHOTOGRAPHY

Photography introduces you to both the technical as well as the creative aspects of this visual art form. The practical component of this course includes you shooting a variety of locations and subjects while learning to use light, shape, framing and depth of field as tools to create imagery, mood and message.

IDM307 | MOTION GRAPHICS 1

Motion Graphics I introduces you into the world of video editing and animation. You will learn the creative principles and technical skills required to bring moving graphics into video.

IDM401 | MARKETING + SOCIAL MEDIA

Marketing + Social Media introduces you to the essential marketing tools, strategies and principles. You will learn the basics of the marketing mix, and how to integrate these marketing tools into communications across platforms, audiences and industries. This course covers not only the fundamentals of social media marketing, but also the basics of integrating them into an online presence. You will develop an understanding of social media strategy both as part of client-focused online presence and for the development of your own personal self-promotional plan.

IDM306 | WEBSITE DESIGN 3

Website Design III is an advanced exploration of internet focused UX + UI design. You will be tasked with the designing of creative solutions to real-world online communication challenges and goals: while learning how to collaborate with developers.

IDM402 | MOTION GRAPHICS 2

Motion Graphics II is a masterclass in the manipulation of imagery, graphics, typography and video. You will be experimenting with increasingly sophisticated tools and techniques in the creation of motion graphics.

IDM403 | INTERACTIVE DESIGN 2

Interactive Design II extends you knowledge of UI + UX design, focusing on mobile technology. The class is an advanced exploration of interactive practices through the design of your own application from concept to prototype.

IDM404 | PORTFOLIO

Portfolio identifies strategies for effective, memorable self-promotion and guides you through to the completion of your portfolio in both print and online formats. The studio format of this class allows you one-on-one mentorship and guidance to build your unique portfolio, geared to your career goals.

IDM405 | CAPSTONE PROJECT

Thesis is a studio-based class, offering you a unique opportunity. Through a mixture of lecture, specialized instruction and one-on-one design mentorship you receive real-world experience as you work through a major topical project.

IDM406 | CAREER DEVELOPMENT

Career Development offers you with expert guidance as you get ready to graduate. You will receive help with your resume preparation, techniques on applying for jobs and the interview process. Important feedback is provided by hiring professionals to help you launch your career successfully.