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WHAT YOU WILL LEARN

Course descriptions and program timetable

IDM111 | A HISTORY OF DESIGN

History of Design is the history of visual communication and its’ impact on cultural development. Through lectures, hands-on exercises and research you will learn to identify the social, technological, and political changes that have shaped communication arts.

IDM112 | ELEMENTS OF DESIGN

Elements of Design is an exploration of the relationship between visual form and content. You will be exposed to the building blocks of design, and tasked with utilizing these concepts as you develop analog designs.

IDM114 | DIGITAL DRAWING 1

Digital Drawing I introduces you to Adobe’s vector imaging software. Through demonstrations, in-classes exercises and assignments you will become familiar with the unique capabilities of the software as it relates the creation and manipulation of vector graphics for both print and new media destinations.

IDM115 | DIGITAL IMAGING 1

Digital Imaging I introduces you to Adobe’s raster imaging software. Through demonstrations, in-class exercises and assignments you will become familiar with the unique capabilities of the software as it relates to the creation, editing and manipulation of imagery for both print and new media destinations.

IDM118 | PAGE LAYOUT 1

Page Layout 1 introduces you to the design of the printed page. Utilizing design fundamentals you will be creating projects from design concept to completion. With an examination of printing materials, you will experience the printing process, technology and materials used by designers. Through demonstrations, in-class exercises and assignments you will also become familiar with the unique capabilities of Adobe InDesign, as it relates to the design and production of single- and multi-page layouts.

IDM119 | VISUAL COMMUNICATION

Visual Communication 1 explores different techniques for finding and developing ideas, and applying them to developing your creative problem solving and design thinking. Tasked with real-world challenges, you will learn to think flexibility to solve problems and set the user at the center of all design solutions. Through supportive and constructive feedback you can focus, polish and deepen your design work within a lab/studio environment.

IDM201 | TYPOGRAPHY 1

Typography I is an introduction to communication through visual language. You will explore the fundamentals of typographic design and letterform in conceptual and analog practical projects.

IDM301 | TYPOGRAPHY 2

Typography II is an advanced exploration of typographic design. You will develop a deeper understanding of the design choices for comprehension and content as you explore the usage and creation of digital letterforms.

IDM208 | WEBSITE DESIGN 1

Website Design 1 introduces you to design online, with a focus on applying your existing design knowledge to new media. This exploration begins with critical analysis of the internet as a whole, including the ever-changing technologies and platforms utilized in website design. You will be introduced to HTML and CSS languages in order to bring your designs to life.

IDM203 | DIGITAL DRAWING 2

Digital Drawing II introduces you to the diverse arena of packaging; exploring the technical aspects of construction as well as creative problem-solving. Through demonstrations, in-classes exercises and assignments you will learn to create increasingly complex vector graphics for use in both print and new media within Adobe Illustrator.

IDM204 | DIGITAL IMAGING 2

Digital Imaging II explores Adobe’s raster imaging software further. Through demonstrations, in-class exercises and assignments you will learn intermediate techniques for the creation and manipulation of raster images for use in both print and new media.

IDM207 | PAGE LAYOUT 2

Page Layout 2 is an in-depth study of content organization, grids, typography, imagery and visual ideation as you design communications with purpose. Through demonstrations, lectures, critiques and exercises you are introduced to best practices and the creativity of layout design for marketing, communication, editorial and publication design.

IDM209 | VISUAL COMMUNICATION 2

Visual Communication 2 builds on the knowledge from Visual Communication 1, challenging you to strengthen your creative ideation and problem solving through more complex challenges. You will be applying design thinking to a broader spectrum of design in order to expand your understanding of communication, interface and interaction.

IDM308 | WEBSITE DESIGN 2

Website Design 2 extends your knowledge of both the technical and design practices to online communications. Advanced topics include new media layout, grids and responsiveness are brought to life through HTML and CSS. This continuing exploration delves into the unique handling of typography and imagery through web design construction.

IDM302 | ART DIRECTION

Art Direction explores the definition of, and the role played by the AD; through the wide range of disciplines and environments in which they operate. You will explore communication problem-solving as it relates to the creative process; while studying visual structure and how they are used by designers in order to facilitate communication.

IDM303 | INTERACTIVE DESIGN 1

Interactive Design I takes you through the study of shaping digital processes for people’s use. By beginning with a study of the how humans interact with each other and their environment, you will explore the practice of designing interactive experiences, environments and products.

IDM304 | IDENTITY DESIGN

Identity Design introduces you to the field of branding; from developing a foundation to the execution of a visual identity program. Through lecture and assignments you will understand the role of brand identity, and experience the creation of that visual voice.

IDM305 |  PHOTOGRAPHY

Photography introduces you to both the technical as well as the creative aspects of this visual art form. The practical component of this course includes you shooting a variety of locations and subjects while learning to use light, shape, framing and depth of field as tools to create imagery, mood and message.

IDM307 | MOTION GRAPHICS 1

Motion Graphics I introduces you into the world of video editing and animation. You will learn the creative principles and technical skills required to bring moving graphics into video.

IDM309 | STUDIO PRACTICES

Studio Practices focuses on key areas of design practice: professionalism, scope, and communication. Through a variety of learning tools, you will explore the value of the designer within the business framework, and understand how these decisions affect design for the customer experience.

IDM407 | WEBSITE DESIGN 3

Website Design 3 is a masterclass in visual communication online. The visual design of UX / UI / IA are explored through meeting interface, experience and brand goals. A focus on adaptive and responsive design and technologies are examined, while new media is integrated into the overall design process.

IDM402 | MOTION GRAPHICS 2

Motion Graphics II is a masterclass in the manipulation of imagery, graphics, typography and video. You will be experimenting with increasingly sophisticated tools and techniques in the creation of motion graphics.

IDM403 | INTERACTIVE DESIGN 2

Interactive Design II extends you knowledge of UI + UX design, focusing on mobile technology. The class is an advanced exploration of interactive practices through the design of your own application from concept to prototype.

IDM404 | PORTFOLIO

Portfolio identifies strategies for effective, memorable self-promotion and guides you through to the completion of your portfolio in both print and online formats. The studio format of this class allows you one-on-one mentorship and guidance to build your unique portfolio, geared to your career goals.

IDM405 | CAPSTONE PROJECT

Thesis is a studio-based class, offering you a unique opportunity. Through a mixture of lecture, specialized instruction and one-on-one design mentorship you receive real-world experience as you work through a major topical project.

IDM406 | CAREER DEVELOPMENT

Career Development offers you with expert guidance as you get ready to graduate. You will receive help with your resume preparation, techniques on applying for jobs and the interview process. Important feedback is provided by hiring professionals to help you launch your career successfully.