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WHAT YOU WILL LEARN

Course descriptions and program timetable

FAB1100 | INTRODUCTION TO FASHION

Introduction to Fashion introduces you to the facets of the world of fashion and it’s enormous potential in the job market now and in the future. The course explores how apparel producers merchandise and market their products within the industry and to the ultimate consumer.

MFE1110 | VISUAL MERCHANDISING

Visual Merchandising introduces you to visual merchandising concepts and theory. Basic hands-on display methods used in visual merchandising and an understanding of two- and three-dimensional design practices and materials are explored.

MFE1130 | PRESENTATION TECHNIQUES

Presentations techniques examines how to structure and communicate a well-defined message, guide you in preparing and delivering speeches effectively from a written text, and provide valuable pointers on how to handle questions from the floor. You will experience preparing creative presentations in both informal and formal settings- using speaker- support materials including props, handouts and visual tools.

FAB1140 | TEXTILES

Textiles explore fibre types, yarn types and fabric construction methods. You will become familiar with textile terminology. Natural, manufactured and high tech fabrics will be studied. You will look at the role fabric plays in clothing design.

FAB1001 | PROFESSIONAL COMMUNICATION

Professional Communication is essential to any successful business. Through lectures and in-class work, this course will help students develop competent writing skills. Working with the basics of grammar, sentence structure, word choice, strategic composition and tone, they will learn to write clear and concise business correspondence that will get results.

FAT1151 | COMPUTER APPLICATIONS

Computer Applications provides you with the foundation in the use of computers for the workplace. Topics include system access, excel, word and power point.

FAT1152 | DIGITAL DESIGN 1

Digital Design 1 introduces you to Adobe’s vector imaging software as it applies to the marketing, merchandising and promotion industry. Through demonstrations, in-class exercises and assignments you will become familiar with the unique capabilities of the software.

MFE1000 | RESEARCH & DEVELOPMENT WORKSHOP 1

Research and Development 1 provides a collaborative setting for students to research and develop ongoing individual, team, and collaborative projects allowing for individual instruction with faculty.

MFE1200 | MARKETING 1

Marketing 1 introduces you to the key marketing concept. You will be able to relate marketing activities and principles to business operations and to society as a whole.

FAI1220 | FASHION TERMINOLOGY

Fashion Terminology introduces you to the language of apparel as it applies to fashion and costume; through specific terminology, styling sheets, and look books. Students will be introduced to apparel classifications, merchandising mixes and specialty sizes. Textiles, trims and design trims will be examined.

MFE1240 | TREND FORECASTING

Trend Forecasting provides the student with the opportunity to research and discuss emerging cultural trends and the importance they play in the world of fashion and entertainment.

MFE1230 | MERCHANDISING CALCULATIONS 1

Merchandising Calculations 1 introduces the student to the mathematical concepts and calculations of retail buying.

MFE1260 | FASHION COMMUNICATIONS

Communications covers the skills needed for a journalism career in fashion and related fields. This course covers the basics of focusing story ideas, research, writing and interviewing techniques as they pertain to visual reporting.

FAT1153 | DIGITAL DESIGN 2

Digital Design 2 is a continuation of the capabilities of Adobe’s vector imaging software. The use of Photoshop is further explored as it applies to the marketing, merchandising and promotion.

FAI1200 | HISTORY OF FASHION

History of Fashion will trace the development of Fashion and Costume throughout history and its influence on 20th and 21st Century Fashion.

MFE2000 | RESEARCH & DEVELOPMENT WORKSHOP 2

Research and Development 2 provides a collaborative setting for students to research and develop ongoing individual, team, and collaborative projects allowing for individual instruction with faculty.

MFE1320 | MERCHANDISING CALCULATIONS 2

Merchandising Calculations 2 introduces you to the concepts of buying, valuating, inventory, dollar planning and control. Additional mathematical skills will be developed including complex concepts and calculations of buying.

MFE1310 | MARKETING 2

Marketing 2 develops a deeper understanding of marketing concepts with a focus on building effective marketing strategies through an in depth analysis of product, price, distribution and promotion decisions.

MFE1330 | MAGAZINE EDITORIAL

Magazine Editorial is a practical step-by-step introduction to magazines. It focuses on the anatomy and purpose of the magazine. Topics include: planning the content of a magazine, developing strong story ideas, the importance of covers, budgets and advertising.

MFE1340 | MAGAZINE PRODUCTION

Magazine Production introduces the student to the design of the printed page. Utilizing design fundamentals the student will be introduced to various desktop publishing techniques needed for product and promotional creation. You will be creating a magazine from design concept to completion.

MFE1350 | STYLING

This course provides is an introduction to Styling. Topics include the stylist’s role in print and film and videos. The actual work and responsibilities of the assistant stylist and stylist, from shopping and prepping merchandise to working with models and layouts, are covered.

MFE1360 | PHOTOGRAPHY

This course introduces the student to basic photography techniques. Topics include selecting and posing models, scouting locations, selecting props, lighting fabrics and people, developing stylistic themes and using color and compositional elements.

MFE3000 | RESEARCH & DEVELOPMENT WORKSHOP 3

Research and Development 3 provides a collaborative setting for students to research and develop ongoing individual, team, and collaborative projects allowing for individual instruction with faculty.

MFE2420 | FASHION BUYING

In this course students learn financial and merchandise assortment planning. The course defines the buyer’s duties within a retail organization and teaches students how to develop a financial plan.

MFE2440 | IN-STORE MERCHANDISING

In Store Merchandising will introduce a variety of merchandising techniques to use to enhance the presentation of a store and its merchandise.

MFE2480 | INTRODUCTION TO SOCIAL MEDIA

Introduction to Social Media will provide the foundation for Social Media implementation at an introductory level. This course will explore a range of technologies and applications, and learn how to get your message noticed. Course material will focus on basic concepts, first tier implementation and simple strategies.

MFE2460 | CONSUMER BEHAVIOUR

Consumer Behaviour introduces the student to the concepts of consumer behaviour utilizing the theories of psychology and marketing. Understanding the behaviour of the consumer helps marketers be responsive to their needs and desires.

MFE2470 | BUSINESS LAW

Business Law will introduce the student to the nature and importance of law as it pertains to all areas of business including contracts and intellectual property.

MFE2490 | ADVERTISING

Advertising provides a comprehensive overview of advertising and promotion from an integrated marketing communications perspective (IMC). This course looks at the function of advertising within the marketing mix, communications mix and society.

MFE2400 |  MARKETING 3 – UNCONVENTIONAL MARKETING

Students will apply marketing concepts of conventional brands in unconventional ways and learn new approaches with different products in order to market with impact, influence and effectiveness.

MFE4000 | RESEARCH & DEVELOPMENT WORKSHOP 4

Research and Development 4 provides a collaborative setting for students to research and develop ongoing individual, team, and collaborative projects allowing for individual instruction with faculty.

FAI2500 | FASHION AND FILM

This course will trace the social, cultural and technological influences on fashion from the 1940’s to present day. The close link between film/television and fashion will be examined.

MFE2510 | PUBLIC RELATIONS

Public Relations will introduce you to the key elements for today’s highly sophisticated Public Relations practice. Students will explore the various functions of public relations. Particular emphasis will be placed on writing an effective press release, a media kit and networking skills.

MFE2520 | FINANCIAL MANAGEMENT

Financial Management will introduce the student to the importance of financial management with regards to business. Students will understand the role of financial management in solving financial problems. Students will learn how to analyze financial statements and develop fundamental skills for financial control and planning.

MFE2530 | ENTREPRENEURSHIP

Entrepreneurship will introduce the student to the personal, financial and legal requirements necessary to establish an independent business in Canada. Students will develop the knowledge and skills necessary to complete a business plan.

MFE2540 | BUSINESS IN A GLOBAL ECONOMY

The student will develop an overall understanding of business in a global economy, specifically as it pertains to retailing in Canada.

MFE2550 | DIGITAL MARKETING

This course will cover aspects of Internet marketing such as: Search engine optimization (SEO) as well as various aspects of paid online advertising. Students will have a working knowledge of Pay-Per-Click, Email marketing, Gmail marketing, YouTube ads. We will also cover Content marketing, affiliate marketing. We will also learn development and marketing of mobile apps.

MFE2560 | PROFESSIONAL SELLING

The student will develop a personal selling philosophy while practicing and improving essential selling skills focusing on business to business.

MFE4000 | RESEARCH & DEVELOPMENT WORKSHOP 5

Research and Development 5 provides a collaborative setting for students to research and develop ongoing individual, team, and collaborative projects allowing for individual instruction with faculty.

MFE2650 | PORTFOLIO PRESENTATION

Portfolio Presentation identifies strategies for effective, memorable self-promotion and guides you through to the completion of your portfolio in both print and online formats. The studio format of this class allows you one-on-one mentorship and guidance to build your unique portfolio, geared to your career goals.

MFE2630 | BUSINESS ARTS

Business Arts offers you with expert guidance as you get ready to graduate. You will receive help with your resume preparation, techniques on applying for jobs and the interview process.

MFE2610 | ORGANIZATIONAL BEHAVIOUR

Organizational Behaviour will further develop the students understanding of the role of management within the organization to effectively achieve corporate objectives.

MFE1000 | CAPSTONE PROJECT

The capstone course is a culmination of skills and knowledge acquired throughout the six-term
program. Students complete an industry-based project with a final presentation to the client.

MFE2660 | WEB PAGE DESIGN

Webpage Design will provide the student with an overview of the Internet and World Wide Web. Students will learn techniques to create a simple website, allowing them to relate to web developers and designers in future work relationships. Students can create an online portfolio.

MFB2640 | EVENT PLANNING

This course will introduce the student to the role of event planning, coordination and management techniques necessary to plan a successful event. Students will be able to apply the skills and knowledge from the event-planning course to fashion show production, product launches, openings and corporate events.

MFE6000 | RESEARCH & DEVELOPMENT WORKSHOP 6

Research and Development 6 provides a collaborative setting for students to research and develop ongoing individual, team, and collaborative projects allowing for individual instruction with faculty.